Dyson HQ New Room Named After Design Icon

James Dyson invented his bagless vacuum by looking at the world around him and observing that a giant cone above a local mill could separate dirt using centrifugal force. He wondered if the same principle could be used on a much smaller scale. And quickly discovered that it could – what’s more it was better than a conventional bagged vacuum cleaner.

James has always been keen to reinforce these lessons by celebrating great designers that apply a similar approach to himself. Fiona’s use of bio-mimicry exemplifies this particular principle perfectly. By naming one of our meeting rooms after Fiona – he hopes to remind employees of the lessons that can be learned from this kind of observation. And equally to celebrate Fiona and her work.”

Other meeting rooms have also been named after scientists and engineers such as Isambard Kingdom Brunel, Alan Turing and Alex Moulton.